Market Research

Market research is important for every organization which deals with or serves the public. Organizations, Institutes, and businesses seeking to maximize success in their objects will conduct research on a continual basis to keep up with market trends not only for their own areas of activity but for the field as a whole.  MACLAREN LATTA vice president of consumer insights | MERCURYcsc, out of Bozeman conducted a research project applicable to the dude ranch industry, the information discovered can be applied to the travel industry as a whole so we are sharing this information with anyone who is interested.  Click on the below links to get started.

 

Actual Slide Show file – DRA – Target Audience Insights – 01.23.15 FINAL